Apple joins the paid streaming music service fray with the Apple Music
Early this week, Apple put an end to all the circulating rumors about its upcoming paid music streaming service and officially introduced Apple Music. Touted as one of Apple’s major releases for the year, the Apple Music is seen as the company’s way of going toe to toe with the big names in the industry like Spotify, Google Play Music, Rdio, Rhapsody, and Tidal, among others.
The 3 main features of Apple Music are streaming tracks, Beats 1 and Apple Connect.
The streaming music service rests on a robust music catalog of 30 million songs which puts Apple in a level playing field with both Spotify and Google Play Music. Apple Music, however, looks to have more in store by making room for exclusive tracks from emerging and unsigned artists. Apple calls its catalog “Apple Music Library.”
Beats 1, meanwhile, is set to live up to all the hype behind it as Apple Music’s 24/7 live internet radio station. Streaming from London, Los Angeles and New York, Beats 1 will be manned by Apple-hired DJs tasked not just to keep the music going but also to provide the latest and the hottest happenings in the music scene.
Then there’s the Apple Connect designed with social networking in mind and allows interaction with and among artists. Some say the Connect reminds them of the iTunes Ping service of old which was regarded back in the day as a “Facebook-and-Twitter-meet-iTunes” sort of thing.
Apple Music is slated to go live in the US on June 30 for iOS, Mac, and PC, and will be seen on Androids in the fall. A free 3-month trial is available, which is ample time to decide if you’re good to jump in and go with subscription that starts at $9.99 monthly for single users and $14.99 for family plans.
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