Hey Xiaomi, Asus has sold 40k phones in four days
It is now a battle of China and Taiwan in India, it seems. New market entrants Asus, had exchanged some words with fellow newcomers Xiaomi, and some shots have already been fired.
Xiaomi, known for it’s scramble or die strategy used for getting followers buying up a number of limited smartphone stock, is challenged by Asus, who claims to have 40,000 smartphones in just four days.
“We are overwhelmed by the response… as many as 40,000 units were sold out within the first four days of launch,” on Flipkart) of the Xiaomi Mi 3 since it’s inception in India for over two weeks., head of Asus India said, bringing to surface that Xiaomi has sold only 40,000 units (using flash sales
Asked what he thinks about Xiaomi’s method,replied, “We respect each brand’s strategy. We believe that every brand has its specific, defined fan engagement, product strategy and social media strategy crafted with much research and analysis, just like ours.”
Asus recently three smartphones in India — the Asus Zenfone 5, Zenfone 4 and the phablet-sized Zenfone 6 — starting from INR 5,999.
All three devices are sold exclusively on Flipkart just like Xiaomi’s Mi 3, with the difference being that the Asus smartphones are always on stock while Xiaomi uses the flash sale method which creates a lot of media hype.