LG Band Play: Has LG Electronics lost focus?
Back in May, LG Electronics unveiled LG AKA, a smartphone brand which “stands” out with its mood covers. Now, for an average phone user, there’s hardly any point left to drive home in buying a smartphone just to see angry or happy faces as your screensaver when you can achieve the same with the ordinary wallpaper settings on your existing smartphone.
Just like a drunk Samsung, LG has just unleashed another phone which they believe will perform very well in sales because of a particular feature it has — and which others probably don’t have.
The LG Band Play was released in South Korea this week featuring a 1-watt speaker which will out music in high definition, surely. The product also comes along with a premium LG QuadBeat 3 headphone for more quality music in your ears, privately. All these are great but one question the top floor guys at LG Electronics didn’t ask is, “who the f*** buys a new mid range smartphone just for a speaker and headphone?”
Oh, speaking of mid range, we didn’t tell you the Band Play sucks sorely in specs which is justifiable by the way due the low $356 price tag slapped on it. The bandwagon of specs includes a 5-inch 720p display, Snapdragon 410 SoC, 2GB of RAM and (hmm) adequate 16GB of in-built storage can also be expanded via a microSD card (up to 32GB). There’s a 13MP camera, a 5MP secondary one, NFC, Bluetooth, LTE and a removable battery with 2300mAh capacity backing everything up.
In the end, it boils down to a user’s personal choice. LG will likely sell a couple ten or hundred thousand copies of the Band Play, no doubt, but if the company needs to make an impact, it should channel most of its energy into making an ultimate LG G5 unlike this year’s G4 which came in as a disappointment to many.