OnePlus sold nearly one million One smartphones in 2014
Call it crappy marketing, OnePlus’ invite system for buying One smartphones has paid off mostly. The new start-up can now boast of 1 million sales in its portfolio despite not starting out with much capital.
The OnePlus One was officially announced in April 2014, and it went ahead to sell nearly 1 million copies during the year. By November last year, OnePlus announced that their flagship has reached 500k units sold, and was hoping to reach a 1 million milestone by year end. The target wasn’t reached but the dream didn’t quite fail as the Chinese start-up sold “close to” a million units in total.
2015 is a big year for mobile devices. Gartner predicts handset shipments will rise to 1.9 billion from 1.83 billion mobile phones shipped in 2014. The advantage is huge for low priced smartphone sellers like OnePlus as the average global cost of smartphones crashes.
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