People behind BlackBerry leaks to face legal action – CEO
BlackBerry’s Chief Executive Officer John Chen has cited that company officials / employees who leak unreleased product information to the media and the public.
Chen said on his the Canadian phone maker’s official blog that BlackBerry is currently sueing someone who in pretense of working for one of BB’s carrier partners, took confidential information about the future of a certain product and made it public.
“I recognize that, in some cases, the leaks reflect people’s genuine interest in BlackBerry. There are a lot of people whose enthusiasm for our company and our products makes them want to know what we will do next — and that can be a tremendous asset for us as a brand. But, when curiosity turns to criminality, we must take strong action.” John Chen, was quoted saying.
“We will always take appropriate actions to prevent leaks from happening and in some cases this means prosecuting individuals — internally or externally — who leak confidential information.” Chen added.
However, looking at the other side of the story, thees days, the hype generated by leaks of a product before it’s official announcement helps the generate sales when it eventually hits the shelves. This is the same thing advertisement does, except the later costs a fortune.
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