Wild wild LG G3 ad in Saudi is the biggest billboard you’ve ever seen
Built along the road that connects the King Khalid International Airport to Riyadh city (the capital of Saudi Arabia), this monster billboard showing off LG Electronics‘ LG G3 is the biggest billboard recorded in history (the one we know).
The monster ad measures 240 meters (787 feet) wide and 12 meters (39 feet) high, thereby generating an area of 3,000 square meters. LG said it used 1,800 tons of steel to create the billboard while it expects the sign alone to catch a yearly 20 million views and $25 million revenue. However, the cost of making the billboard wasn’t made known.
The billboard shows off LG’s current flagship, the LG G3, in different positions, alongside some huge inscriptions in Arabic which we believe is saying nice things about the 5.5″ QHD smartphone.
Samsung, who is LG’s neighbor in South Korea where both companies come from and who spent more than 4 billion in advertising in 2013, is expected to imitate the idea (that has always been the case especially vice versa).