Consumers in the United States of America spent close to 80 million dollars during Black Friday on 23rd November 2018.
Although people who use Android smartphones doled out as much as $23 million buying games and apps from the Google Play Store this last Black Friday, their spending dwarfs in comparison to Apple user’s $52 million burnout on Apple App Store/iTunes that same day. This was only for users in the United States of America.
When the global market was put in pureview, Sensor Tower, an analytics outfit based in San Francisco, CA, noted that users spent $117.3 million on the Apple App Store outside the United States on that day.
On a similar note, Adobe estimates that $2.1 billion were sold in smartphones on this year’s Black Friday.