Gionee prepping yet another ultra-thin device for MWC

Thin Gionee phone

Thin Gionee phone
After Oppo and Vivo wrestled the crown of world’s thinnest smartphone from the Gionee Elife S5.1, Gionee wants back back in and will do anything to get into the limelight once again.

With a few weeks till the beginning of the MWC in Barca, Spain, Gionee has started teasing an aggressively thin handset which will be launched at Hall 8 of the event’s venue in March. However, with the world’s thinnest smartphone — Vivo X5 Max — running at a baseline thinness of 4.75 mm, a senior exec at Gionee believes phone makers are now sacrificing some things such as battery life just to be called “slim”.

“The race to make the slimmest smartphone was getting out of hand. Going so slim is actually not benefiting user experience without the performance to back it up,” Oliver Sha, who is head of marketing at Gionee Global echoed on Monday.

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