HTC’s rumored financial struggle is real. The giant Taiwanese firm endured another rough quarter of business after posted $101 million net loss for Q4 2015. Its total revenue came at $766 million, nearly 20 percent quarter on quarter but down to a massive 46 percent year on year.
The giant phone maker booked slender of $14.7 million profit year ago in Q4 2014, but for 2015 it is their third successive quarterly loss following on $139 million loss in third quarter 2015, when it stopped forecasting its own sales, and US$252 million loss in second quarter.
In a press announcement, HTC made unspecific noises about its upcoming products. Its Desire line saw “good momentum” and HTC One A9 was “well received” in Asia, U.S. and Europe as well, we are told. On a call with an analysts that Chialin Chang the CFO and President of Global Sales, was frank admitting sales of HTC’s flagship HTC One M9 fell short of what it expect in 2015.
“You will find [that] the product portfolio is streamlined and matched with the right cost of doing business,” Chang said when asked what HTC plans to do differently this year.