South Korea’s LG Electronics has unleashed a torrent of mid range smartphones unto the industry. Named the LG Magna, LG Spirit, LG Leon and LG Joy, these four smartphones look good in a LG G3-like body while supporting LTE all through.
The LG Joy is the smallest of the pack though not the least mighty. The handset heads out with a 4-inch 480p display. It has a 5MP camera and 0.3MP selfie snapper at the front. Inside, you’ll find either a 1.2GHz quad-core CPU with 8GB storage, 1GB of RAM and Android 5.0 Lollipop or, a 1.2GHz dual-core CPU with 4GB storage, 512MB of RAM and Android 4.4 OS. The configuration is dependent on region.
The Leon features a 4.5-inch 480 x 854 display. There’s a gig of memory and 8GB of storage alongside 1.2GHz or 1.3GHz quad-core processor ticking in the engine. The phone has an 8MP/5MP camera at the back and the front lies a 0.3MP front snapper.
This one comes with a 4.7″ 720p display, 1GB of RAM, 8GB of expandable storage, Android 5.0 Lollipop and 2,100mAh battery. The back of the phone is mounted by either an 8MP or 5MP camera while the front features a 1MP snapper. There’s also a 1.2GHz or 1.3GHz quad-core CPU configuration.
The LG Magna is the biggest of the pack. With a 5-inch 720p display, the device measures 139.7 x 69.9 x 10.2 mm. It runs on Android 5.0 Lollipop like the rest but has a 2,540mAh battery to keep the lights on. The device also packs 1GB RAM and 8GB of native storage while the CPU is 1.2GHz or 1.3GHz quad-core.
Pricing and availability
There’s no info yet on when these LG smartphones will hit the shelves. The prices and markets of availability also remain mystery but all that will be relayed to our readers once we get the full picture.
Full press release
LG’S NEW MID-RANGE SMARTPHONE LINEUP
DELIVERS PREMIUM DESIGN, FEATURES
Better Grip, In-Cell Touch Display and Intuitive UX Offered
in LG’s New Range of Mass-Tier 3G and LTE Smartphones
SEOUL, Feb. 23, 2015 ― At this year’s Mobile World Congress (MWC), LG Electronics (LG) will unveil a new line of exceptional smartphones at exceptional prices with the introduction of mid-range handsets with design elements and features usually reserved for premium models.
LG’s new lineup of four mid-range smartphones ― Magna, Spirit, Leon and Joy ― builds on LG’s design language to bring optimized performance and effortless user experience to a broader range of consumers. By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.
The four devices will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tier segment with different products for different networks. The LTE and 3G versions of each model share nearly identical design cues with metallic back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers.
The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.
The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images.
The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body. The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.
With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognize gestures to 1.5 meters to accommodate popular selfie sticks. Glance View, which debuted on the G Flex2, lets users quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even while the display is off.
“LG’s new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”
LG’s new mid-range collection will begin its global rollout this week in select markets. Visitors to MWC 2015 will be able to experience all of LG’s newest products first-hand at LG’s booth in Hall 3 of Fira Gran Via.
# # #
LG Magna Specifications:
Display 5.0-inch HD (294 ppi) Chipset 1.2GHz or 1.3GHz Quad-Core* Camera 8MP or 5MP* / 5MP Memory 8GB / 1GB Battery 2,540mAh OS Android 5.0 Lollipop Network LTE Cat. 4 / HSPA+ 21Mbps Size 139.7 x 69.9 x 10.2mm
LG Spirit Specifications:
Display 4.7-inch HD (312 ppi) Chipset 1.2GHz or 1.3GHz Quad-Core* Camera 8MP or 5MP* / 1MP Memory 8GB / 1GB Battery 2,100mAh OS Android 5.0 Lollipop Network LTE Cat. 4 / HSPA+ 21Mbps Size 133.3 x 66.1 x 9.9mm
LG Leon Specifications:
Display 4.5-inch FWVGA (220 ppi) Chipset 1.2GHz or 1.3GHz Quad-Core* Camera 8MP or 5MP* / VGA Memory 8GB / 1GB Battery 1,900mAh OS Android 5.0 Lollipop Network LTE Cat. 4 / HSPA+ 21Mbps Size 129.9 x 64.9 x 10.9mm
LG Joy Specifications:
Display 4.0-inch WVGA (233 ppi) Chipset 1.2GHz Quad-Core /1.2GHz Dual-Core* Camera 5MP / VGA Memory 8GB or 4GB*/1GB or 512MB* OS Android 5.0 Lollipop /Android 4.4 KitKat Battery 1,900mAh Network LTE Cat. 4 / HSPA+ 21Mbps Size 122.7 x 64.0 x 11.9mm