Microsoft has given itself a tedious challenge of trying to sell 16 million tablets of it’s own this holiday season.
The guys at Redmond are planning a huge advertisement campaign in the tune of $405 million, to promote their Surface tablets and co. Inside the $405, a chunk of $131 million is to be channeled to incentives like gift cards and such.
To refresh your memory, you might want to hear that Apple shipped 14 million iPads in the last quarter, Samsung sold 9.7 million Galaxy Tabs. Asus, Lenovo and Acer shipped 3.5 million, 2.3 million and 1.2 million of the total 34.8 million tablets sold in the quarter (Quarter 3 of 2013) — and here is Microsoft wanting to sell 16 million tabs this season alone.