And if you are wondering why your favorite OEM is bleeding red ink aka Sony, BlackBerry and HTC, Apple might be your answer. According to data released by research outfit Canaccord, the Cupertino-based iPhone maker took more than 93% of the profit generated in the smartphone market last quarter. Samsung took the major parts of the remaining market share while leaving the entire vendors who number over 200 names to the remaining crumbs.
We believe the strong iPhone 6 replacement sales should continue during C’15, as we estimate only 15% of the current estimated 404M iPhone installed base has upgraded to the new devices. We also anticipate continued strong share gains for the larger screen iPhones from high-tier Android smartphones during C’15 driving strong growth in the iPhone installed base and model the iPhone installed base growing to 487M subscribers exiting C’15 up 20% Y/Y. Longer term, we anticipate a gradually moderating rate of growth for the installed base from C’16 through C’18 and estimate 650M iPhone users exiting C’18. We note this base would only represent 1/3rd of an estimated 1.82B global premium smartphone subscribers anticipated by C’18. Finally, we anticipate steady long-term iPhone replacement sales within this growing iPhone installed base, and we believe this combined with our modest installed base growth expectations position Apple for steady sales of roughly 210M-215M iPhone units annually between C2015 to C2018.
And there you have it, the iPhone 6 being a winner since birth. Despite all the “bendgating” which went on after the smartphone and its phablet sibling was released, Apple dealt a major blow to silence the trolls with record sales.